I got an e-mail from Peet's today, and although I do enjoy more "independent" companies, they supply my daily cup (coffee or tea) most of the time. The notes were on making "your best cup". So it was a pleasant sight to see that in this e-mail, my storage (airtight, dry, moderate-temperature containers) and brewing preferences were theirs as well:
"Peet's preferred brewing method is the Press Pot. This method gives you the most control and allows 100% of the coffee's flavor to come through. A fine layer of caramel colored froth is the hallmark of a successful brew."
Amen to that. Huzzah. ;)